Thursday, February 28, 2008

comment 5-matthew's deconstruction of Amer. Apparel ad

Matthew says about the provocative American Apparel ad that there is no unhealthy aspect, that sex is healthy. While i agree with the latter, i disagree that this ad isn't unhealthy in any way. First of all anyone who knows Amer. App. knows that this theme of explicit sexuality has always been a staple of theirs just as much as that "oh so soft" basic tee, whether it be in there ads or catalogs. This was once ok when they were less well known and had primarily an adult customer, but know everyone knows and wears them, including young kids and i think their ads sends an unhealthy message of explicit sexuality that is not appropriate for the masses. My fourteen year old niece and her friends have a obsession with Amer. App. they have to have it according to them everyone does, which bothers me to think that when they see these images (half naked young women and men, posing in provocative ways) that it's the norm or that it's okay for them, it's all too creepy, much like the CEO of the company whom i've personally met, creepo!

No comments: