-The Dairy Farmers created this message to get people to buy milk.
-The target audience is women between the ages of 18 and 50
-The text that suggests this are the words "model" and "fashion" which are of interest to women, especially those reading Vanity Fair Magazine. The emphasis on strong bones is related to women and their risk of osteoporosis.
-The text reads: "Model behavior."
"Want strong bones? Your bones grow until about the age of 35 and the calcium in milk helps. After that, it helps keep them strong. Which means milk is always in fashion."
-The subtext is if you drink milk you will have an amazing body , just like this model. "model behavior" = models drink milk, so should you.
-The tools of persuasion that are used are symbols or words, repitition and celebrity endorsement
-The healthy message that is communicated is the importance of milk and calcium to maintane a strong and healthy body.
-The unhealthy message is that this is what a healthy body should look like. And it gives the false idea that if you drink enough milk you can look like Gisele Bundchen.
-The part of the story that is not being told is, of course the obvious, it is very unlikely that you will attain this body by drinking milk alone. Also there are multiple other ways to get the calcium needed for strong healthy bones and the type of milk you drink has various affects on your health as well; for example drinking whole milk regularly can lead to significant weight gain.
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1 comment:
I didn’t notice that this ad is for “Got milk?” because I didn’t see milk.
Focus is the sexy and stylish lady, Gisele Bundchen.
I thought this is ad for some fashion magazine because the ad looks very modern and emphasis is her fashion, especially her belly.
“The unhealthy message is that this is what a healthy body should look like. And it gives the false idea that if you drink enough milk you can look like Gisele Bundchen.”
This is great observation, you are right!
Not only this “Got Milk?” ad, but also many ad companies sell stereotype to audience.
I personally like skinny body, but too skinny body is probably not healthy.
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