-Guess created this message to get moms to buy Guess Baby clothes for their kids.
-The target audience is middle to upper middle class women, more specifically, mothers ages 25-45
-The image that suggests this is that of the little girl who could easily be your daughter, granddaughter or niece.
-The text is "baby Guess" and we see a little girl smiling as if posing for a candid picture, with the park out of focus in the distance.
-The subtext is little girls who wear baby Guess are happy and comfortable enough to play at the park
-The tools of persuasion that are used are "warm and fuzzies" the "awwww" factor of a cute little girl
-The healthy message that is communicated is it's great to see kids happy.
-The unhealthy message is having pricey clothes makes you happy
-The part of the story that is untold is the price, which is above average. Also the fact that most young children could care less about where their clothes come from and almost always prefer inexpensive clothes that have their favorite character if the month on them. And of course it should be said that there aren't many mothers who would take their kids to the park wearing expensive clothes that will only get stained and torn. The reality is that buying and seeing their children in these clothes makes the mothers happier than the kids.
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2 comments:
“The unhealthy message is having pricey clothes makes you happy”
I agree with this comment.
I don’t think money can make everyone happy, but I believe that some people need to wear expensive clothing or brand stuffs to keep their self-esteem higher or be confident themselves. I don’t mean those people are unhealthy, but their consumption make good economy.
I agree with your ‘these clothes makes the mothers happier than the kids’. This ad satisfies moms to styling their children like sweet girl in the ad because Kids usually don’t care about their clothes but their moms do. And in this ad, they hide the price because they know that their product is little bit pricey for children’s wear. But if moms go to the guess shop without knowing the price of the clothes, they might buy the clothes because they think that the product will make their children cuter and happier
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